Listening to a monotonous guide, describing a painting or telling the story of a monument has become enormously boring for many tourists, especially for the younger ones. That is, they are less attracted to this. Based on this observation, and to adapt to the new habits of its visitors, museums around the world update their cultural focus for 10 years. As? Using the digital and its possibilities to become digital museums!
Thanks to digital, it is now possible to place smart boards next to the works that capture the attention of visitors and offer additional information (video or audio) on their mobile phone or tablet. It refers to commented works.
Digital museums also deal with artificial intelligence, particularly with IBM Watson technology that allows it to go further. It allows people to ask questions at work and talk with him. This technology is already used in the Art Gallery of Sao Paulo.
The digital also allows superimposing virtual content in 3D or 2D and the perception of reality, the work you see, through a specific screen or glasses, provided by digital museums. Those who have enough budget have already taken the step, such as the Musée d'Orsay with the “Atelier du peintre” of Courbet. This technique allows to add virtual works to make relevant comparisons between the works. In addition, it allows visitors to travel through time to continue the construction of some monuments.
An opportunity to take advantage of to attract new and old customers.
Nowadays, whether you are a museum / tourist site director or a tour operator, offering at least one application to visitors to give them an enriching experience is now essential. Why? Attract young people between 18 and 30, digital lovers, but also renew the appeal of previous visitors with fun and cultural news. You should know that the Art Gallery of Sao Paulo obtained 40% additional tickets thanks to IBM Watson, something to dream about!
If you want to know the potential of a digital implementation in your museum, call us! MuHu staff will be delighted to help you!
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